Kylie Jenner sits on a fortune that most people can’t even imagine. At just 27 years old, she’s amassed around $700 million through a mix of beauty products, social media deals, and smart property purchases. Her financial journey started on reality TV, but it’s her business moves that truly set her apart from other celebrities.
Kylie Jenner Net Worth
As of 2025, Kylie Jenner’s wealth stands at approximately $700 million. This number has shifted quite a bit over the years, especially after the big Forbes controversy in 2020 when the magazine stripped her of the “billionaire” title they’d previously given her.
Back in 2019, Forbes crowned Kylie the youngest self-made billionaire at 21, valuing her company Kylie Cosmetics at $900 million. A year later, she sold 51% of her beauty brand to Coty Inc. for $600 million, which should’ve cemented her billionaire status. But Forbes revised their estimate dramatically, claiming she’d inflated her company’s value all along. They adjusted her net worth down to around $900 million at the time.
Since then, her fortune has continued to change. The beauty market faced challenges, and Coty’s stock performance hasn’t helped the valuation of Kylie Cosmetics. Still, she owns 49% of the company, plus she’s got money from endorsements, real estate, and her other business lines. Her current $700 million puts her among the wealthiest young entrepreneurs in America, even if she’s not technically a billionaire.
Who Is Kylie Jenner?
Kylie Kristen Jenner grew up in the spotlight as the youngest daughter of Kris Jenner and Caitlyn Jenner (formerly Bruce Jenner). She first appeared on “Keeping Up with the Kardashians” when she was just 10 years old, and cameras followed her through her teenage years and into adulthood.
What makes Kylie different from her famous siblings is how she turned social media attention into actual business success. She’s got over 400 million Instagram followers, and she’s used that massive audience to build multiple brands. She’s not just famous for being famous—she’s a businesswoman who knows how to sell products.
Kylie Jenner’s Age and Personal Life
Born on August 10, 1997, Kylie is currently 27 years old. She has two children with rapper Travis Scott: daughter Stormi (born in 2018) and son Aire (born in 2022). Her relationship with Travis has been on-and-off over the years, though they’re both active parents.
Her personal life gets tons of attention because people are fascinated by the Kardashian-Jenner family dynamics. Whether she’s dating someone new or showing off her kids on social media, millions of fans follow along. This constant visibility helps keep her brands in the public eye, which directly impacts her earning potential.
Career Highlights
Kylie’s career took off when she launched Kylie Lip Kits in 2015. She was only 18, but she’d already built a huge following on Instagram. The lip kits sold out in minutes, proving she had real power as an influencer. That initial success led to the full Kylie Cosmetics line, which expanded beyond lips to include eyeshadows, blushes, and highlighters.
In 2019, she entered a partnership with Ulta Beauty to sell her products in stores nationwide, not just online. This deal brought her cosmetics to a wider audience and boosted sales significantly. The same year, Forbes named her the world’s youngest self-made billionaire, though that title would later become controversial.
The Coty deal in 2020 was another major milestone. The global beauty company paid $600 million for a 51% stake, valuing Kylie Cosmetics at $1.2 billion total. This gave Kylie a huge cash payout while still keeping her involved in the company’s creative direction.
She didn’t stop there. Kylie launched Kylie Skin in 2019, Kylie Baby in 2021, Kylie Swim the same year, and more recently, clothing line Khy and fragrance line Cosmic. Not all of these brands have matched the success of her cosmetics, but they show she’s serious about building a business empire.
Income Sources
Kylie’s wealth comes from several streams, with her beauty brands leading the pack.
Kylie Cosmetics remains her biggest money-maker. Even though Coty now owns the majority, Kylie still earns from her 49% stake plus any salary or bonuses tied to the brand’s performance. The company’s value has dropped since 2020 due to market conditions and Coty’s struggles, but it’s still worth hundreds of millions.
Social media earnings are massive for Kylie. Reports suggest she charges up to $1 million per sponsored Instagram post, making her one of the highest-paid influencers on the platform. She promotes everything from fashion brands to skincare products, and companies pay big money for access to her audience.
Real estate investments have also grown her wealth. Kylie owns several luxury properties in California, including a $36 million mansion in Holmby Hills that she bought in 2020. She’s bought and sold multiple homes over the years, often making a profit on the deals.
Other business ventures like Kylie Skin, Kylie Baby, Kylie Swim, Khy, and Cosmic add to her income, though exact figures aren’t public. These brands expand her reach beyond cosmetics into skincare, baby products, swimwear, clothing, and fragrances.
TV and media appearances still bring in money too. While “Keeping Up with the Kardashians” ended in 2021, the family’s new show “The Kardashians” on Hulu continues to pay cast members millions per season.
Assets and Investments
Beyond her business holdings, Kylie owns some serious luxury assets. Her real estate portfolio includes that $36 million Holmby Hills mansion with resort-style amenities, plus a Hidden Hills compound she bought for $12 million in 2018. She’s also owned properties in Beverly Hills and Calabasas, buying and selling strategically over the years.
Her car collection is equally impressive, featuring Ferraris, Lamborghinis, Rolls-Royces, and custom vehicles worth millions combined. She’s shown off these cars on social media, adding to her image as someone who lives a truly luxurious lifestyle.
She’s also invested in stocks and other financial instruments, though details about these holdings aren’t widely publicized. Having sold a major stake in her company for cash, she’s likely diversified her wealth to protect against market changes.
Controversies and Legal Issues
The biggest controversy around Kylie’s net worth came in May 2020 when Forbes published an article titled “Inside Kylie Jenner’s Web of Lies.” The magazine accused her and her mother Kris of inflating revenue figures for Kylie Cosmetics to make the company seem more valuable than it actually was.
Forbes claimed that tax returns from Coty showed Kylie Cosmetics had made less than $125 million in 2018, not the $360 million the Jenners had suggested. They also said the company was significantly smaller than they’d been led to believe. Based on this new information, Forbes recalculated Kylie’s net worth at around $900 million, not the $1 billion-plus they’d previously reported.
Kylie pushed back on social media, calling the article inaccurate and saying she’d never asked for the billionaire title in the first place. She said Forbes had unrealistic expectations about what she could prove regarding her finances. The whole situation damaged her reputation somewhat, with critics questioning whether she’d deliberately misled people about her success.
Beyond this, Kylie hasn’t faced major legal issues that have impacted her wealth. There have been minor controversies around product quality and customer complaints, but nothing that seriously hurt her business operations.
Lifestyle and Spending
Kylie lives big. She travels on private jets, stays at five-star resorts, and throws extravagant parties for birthdays and holidays. Her social media shows off designer clothes, expensive jewelry, and luxury vacations that most people can’t afford.
She’s spent millions on her homes, decorating them with custom furniture and art. Her Holmby Hills mansion has a home theater, bars, a championship-level sports court, and multiple pools. This isn’t just a house—it’s a compound designed for someone with unlimited resources.
Her spending on cars, clothes, and accessories adds up quickly. She’s been spotted wearing Hermès Birkin bags worth tens of thousands of dollars, and her wardrobe includes pieces from every major designer brand. This lifestyle of constant luxury is part of her brand image, showing fans what success looks like at the highest level.
Comparison with Other Celebrities
Within the Kardashian-Jenner family, Kylie’s $700 million puts her near the top. Kim Kardashian’s net worth is estimated at $1.7 billion thanks to her Skims shapewear brand and KKW Beauty, making Kim the wealthiest sibling. Kris Jenner, the family matriarch, sits around $200 million. Khloé, Kourtney, Kendall, and Rob have smaller fortunes, generally in the tens of millions.
Compared to other young celebrities, Kylie’s wealth is exceptional. Taylor Swift’s net worth is estimated at over $1 billion, while Rihanna’s fortune exceeds $1.4 billion largely due to her Fenty Beauty and Savage X Fenty brands. Still, most celebrities Kylie’s age don’t come close to her $700 million.
In the broader beauty industry, Kylie ranks among successful founders, though she’s not at the very top. Rihanna’s Fenty Beauty and Anastasia Soare’s Anastasia Beverly Hills are both worth more, but Kylie built her empire faster and younger than almost anyone else in the space.
Conclusion
Kylie Jenner’s $700 million fortune shows what’s possible when someone combines celebrity status with genuine business skill. She turned teenage fame into a beauty empire, then expanded into multiple product categories while staying relevant on social media. The Forbes controversy raised questions about the exact size of her wealth, but there’s no doubt she’s incredibly rich and still growing her business interests. At 27, she’s got decades ahead to build even more, and given her track record, she’ll likely find new ways to make money and stay in the spotlight.
