Choice Home Warranty George Foreman represents a powerful partnership that began in 2018 when the retired boxing champion and entrepreneur became the brand ambassador for Choice Home Warranty. George Foreman, along with his family members, appeared in television, radio, and online advertisements promoting the home warranty company’s repair and replacement services for major home systems and appliances. This collaboration brought instant credibility to Choice Home Warranty by pairing the company with one of America’s most recognizable and trusted sports figures who was also a genuine policyholder himself. However, recent reports from 2025 suggest that Foreman has requested removal from the company’s marketing materials, though older advertisements featuring him may still appear in circulation.
Who Is George Foreman and Why Did He Partner with Choice Home Warranty?
George Foreman served as brand ambassador for Choice Home Warranty starting in November 2018.
Foreman wasn’t just a spokesperson—he was an actual customer. The two-time world heavyweight boxing champion had already built a reputation as one of the most successful product endorsers in history, largely due to the George Foreman Grill, which sold over 100 million units worldwide. His net worth reached $300 million, with the majority coming from business ventures rather than boxing. When InterMedia Advertising and InterMedia Entertainment announced the partnership, they emphasized that Foreman and his family, including wife Mary Joan, son George “Red” Foreman V, and daughter Natalie Foreman, were genuine policyholders who understood the product firsthand.
The partnership made sense for both parties. Foreman’s image as a protector and family man aligned perfectly with Choice Home Warranty’s message about protecting homes and families from unexpected repair costs. His decades of success in direct response advertising, particularly with the George Foreman Grill, made him a natural choice for promoting home protection services. Victor Mandalawi, founder and president of Choice Home Warranty, expressed enthusiasm about partnering with “a man so widely respected and admired.”
Foreman appeared in multiple television commercials with memorable taglines. In one ad titled “Sucker Punched,” he explained how unexpected appliance repairs feel like “a punch in the gut” and positioned Choice Home Warranty as a “heavyweight” solution. Another commercial called “Boxing Match” showed Foreman preparing for a fight with repairmen before remembering he had Choice Home Warranty coverage.
What Does Choice Home Warranty Cover?
Choice Home Warranty provides protection plans that cover repairs and replacements for major home systems and appliances.
The company offers two primary plans: the Basic Plan and the Total Plan. The Basic Plan covers essential systems such as plumbing, electrical, heating, and garage door openers but excludes major appliances like air conditioners, refrigerators, washers, and dryers. The Total Plan provides more comprehensive coverage that includes both home systems and appliances. Both plans come with optional add-ons for items such as pools, spas, well pumps, septic systems, and central vacuums.
Coverage includes heating and air conditioning systems, electrical systems, plumbing systems, water heaters, built-in microwaves, dishwashers, ovens, and garage door openers. When a covered item breaks down due to normal wear and tear, homeowners pay only a $100 service call fee per claim, regardless of the actual repair cost. Choice Home Warranty has a network of more than 15,000 licensed and insured contractors across the nation who handle repairs.
The company provides $3,000 coverage caps per item for most covered repairs, which is higher than some competitors. They also back repairs with a 90-day guarantee for parts and a 60-day guarantee for labor. If a covered item can’t be fixed, Choice Home Warranty will help replace it or offer cash back in lieu of replacement at their actual cost.
It’s important to understand what home warranties don’t cover. These service contracts only protect against breakdowns from normal wear and tear—not damage from accidents, natural disasters, or pre-existing conditions. That’s where homeowners insurance comes in, which covers structural damage from events like fires, storms, and theft. Most mortgage lenders require homeowners insurance, but home warranties are optional.
How Much Does Choice Home Warranty Cost?
Choice Home Warranty plans start at $51.66 per month for the Basic Plan and $60 per month for the Total Plan.
According to quotes obtained from three different cities (Anaheim, Boise, and Tulsa), Choice Home Warranty offers consistent pricing nationwide, with the Basic Plan at $51.66 monthly and the Total Plan at $60 monthly. Annual costs range from approximately $532 to $627 for 13 months when paid upfront. These prices fall within the industry average, as most home warranties cost between $47 and $82 per month or $564 to $984 annually.
In addition to monthly premiums, there’s a flat service call fee of $100 each time a technician visits your home, even if the claim is denied. This fee is payable directly to the technician. Some competitors offer more flexible service fee options ranging from $70 to $125, but Choice Home Warranty keeps it simple with one standard rate.
Choice Home Warranty frequently offers promotional deals such as getting the first month free when purchasing any single payment plan. Optional add-ons for specialized items like pools, spas, or septic systems cost an additional $40 to $180 per year depending on the item. When paying monthly, there’s a $2.50 processing fee added to each payment.
The pricing structure makes home warranties attractive for homeowners who want predictable budgeting. Instead of facing surprise repair bills that could cost hundreds or thousands of dollars, you pay a set annual fee plus service call fees. For example, if your air conditioning system fails and requires $2,500 in repairs, you’d only pay the $100 service fee with a home warranty instead of the full amount.
How Do You File a Claim with Choice Home Warranty?
Filing a claim with Choice Home Warranty is straightforward through their 24/7 claims hotline available online or by phone.
When a covered appliance or system breaks down, homeowners simply submit a claim through the Choice Home Warranty website or call the customer service number. The claims center is available 24 hours a day, 7 days a week, 365 days a year. When contacting them, have your contract number ready along with detailed information about the problem you’re experiencing.
After submitting a claim, Choice Home Warranty evaluates your request based on the terms and conditions outlined in your contract. They may ask for additional documentation such as photos or repair estimates to assess the claim accurately. The evaluation determines whether the claim falls within coverage guidelines. If approved, they provide instructions on how to proceed with repairs.
Once approved, Choice Home Warranty dispatches a technician from their network of over 15,000 licensed contractors. The company strives to send a technician within 48 hours of claim approval, though timing may vary during peak seasons or in remote locations. All technicians are local, licensed, and insured professionals who have been pre-screened by Choice Home Warranty.
After the technician resolves the issue, Choice Home Warranty follows up to ensure customer satisfaction. If the same component fails within 30 days of an approved repair, you won’t have to pay another service fee. The company encourages feedback about the service provided and has a dedicated customer support team to address any concerns.
Coverage begins 30 days after enrollment and receipt of contract fees, continuing for 365 days. If you can provide proof of prior coverage through another warranty carrier showing no lapse in coverage, Choice Home Warranty can start your new coverage immediately when your old policy expires.
What Are Customers Saying About Choice Home Warranty?
Choice Home Warranty receives mixed reviews from customers, with ratings varying across different platforms.
On Trustpilot, the company has a rating of 3.8 out of 5 stars based on more than 45,500 reviews. Approximately 60% of customers give the company five stars. Positive reviews often praise affordable plans, fast response times, and helpful customer service. One customer wrote: “Choice Home Warranty had a technician out in a couple of days. The gentleman was young and energetic. He had our microwave fixed within an hour.”
However, the company’s Better Business Bureau rating is lower, with a B grade and an average of 1.04 out of 5 stars from nearly 4,500 reviews. Negative feedback focuses on denied claims, long repair wait times, and issues with contract fine print, leading to unexpected costs. Some customers report poor contractor quality and difficulty reaching customer support. One reviewer complained: “Choice Warranty continues to deny claims the first time around. I have to fight and do research to present facts to prove that the claim is valid.”
It’s worth noting that Choice Home Warranty faces legal challenges. In October 2019, the Arizona Attorney General filed a consumer fraud lawsuit against the company, accusing them of making false promises to consumers. The ongoing lawsuit alleges that Choice collected millions in sales but used contract exclusions, payment caps, and bad-faith refusals to avoid paying for repairs. As of 2024, this litigation remains active. Additionally, in April 2024, Georgia regulators issued a cease-and-desist order over a bonding issue, temporarily stopping the company from selling new policies in that state.
Despite these concerns, many customers appreciate specific benefits. Choice Home Warranty has covered more than 2.4 million homes across the country and handled more than 8 million service requests. The company prides itself on using proprietary automated dispatching and tracking technology. Customers value the convenience of making one call instead of hunting for contractors, plus the peace of mind that comes with predictable repair costs.
Why Would You Need a Home Warranty?
A home warranty provides financial protection against unexpected repair or replacement costs for home systems and appliances.
The average life expectancy of nine critical appliances and home systems is just 13 years, with a 68% likelihood that one of these systems will fail in any given year. Without protection, repairing or replacing a broken HVAC system could cost thousands of dollars, potentially causing serious financial setbacks. Home warranties allow you to control these costs by paying an annual service contract fee and low service call fees instead of surprise repair bills.
First-time homeowners particularly benefit from home warranties. Even highly recommended home inspectors can miss issues that lead to costly repairs down the road. With a home warranty, you save money through flat-rate fixes—if your policy says you only pay $100 for repairs, your warranty helps when you need a job that actually costs several hundred or thousands of dollars.
Home warranties also provide convenience and peace of mind. Instead of shopping around for repair professionals when something breaks, you simply submit a claim and Choice Home Warranty dispatches a pre-screened, licensed technician to your home. This saves time and eliminates the hassle of vetting contractors yourself. The coverage works 24/7, so you’re protected even during nights, weekends, and holidays.
For sellers and buyers, home warranties offer additional advantages. Homes on the market with a home warranty included sell on average 50% faster than homes without one. They also return sales prices that average 3% higher. Eight out of 10 buyers prefer to buy a home with a home warranty already in place. Buyers gain assurance that their dream house won’t become a money pit, while sellers can provide protection against buyer complaints about discovered problems after the sale closes.
Even homeowners with older homes or aged appliances can benefit from Choice Home Warranty’s service contract coverage. There’s no age limit on covered systems as long as they’re in good working condition when coverage begins. Plans are also transferable with no fee if you sell your home.
How Does Choice Home Warranty Compare to Competitors?
Choice Home Warranty ranks among the top home warranty providers but faces stiff competition from companies like American Home Shield, Liberty Home Guard, and First American Home Warranty.
In terms of pricing, Choice Home Warranty charges $60 to $68 per month for comprehensive plans, which is slightly higher than competitors like AFC Home Warranty ($44 to $82) and Elite Home Warranty ($47 to $60) but lower than First American Home Warranty ($77 to $130). American Home Shield offers the lowest starting monthly cost at $36, though its annual range is broader.
Coverage caps distinguish Choice Home Warranty from competitors. The company provides a $3,000 coverage cap per item for most repairs, which is higher than Liberty Home Guard and Cinch Home Services. However, Liberty Home Guard offers the largest add-on catalog with 42 options compared to Choice Home Warranty’s more limited selection. American Home Shield and First American Home Warranty provide unlimited coverage on some items, which Choice Home Warranty doesn’t offer.
The service call fee structure also varies. Choice Home Warranty charges a flat $100 fee for all claims. Elite Home Warranty has the lowest service fee at $70, though it increases to $150 for after-hours and weekend visits. American Home Shield, First American Home Warranty, and AFC Home Warranty offer flexible service fees ranging from $75 to $125, providing more customization options.
Choice Home Warranty backs repairs with a 90-day guarantee for parts and 60-day guarantee for labor, which is stronger than the industry standard 30-day guarantee. Liberty Home Guard also extends a 60-day workmanship guarantee, but most competitors only offer 30 days. The company’s network includes more than 15,000 contractors, though it doesn’t allow customers to choose their own technicians like AFC Home Warranty does.
Customer service ratings present mixed results across the board. Most top home warranty companies, including Choice Home Warranty, American Home Shield, and Liberty Home Guard, hold B ratings from the Better Business Bureau. Choice Home Warranty’s ongoing legal issues in Arizona give some consumers pause, though the company maintains nationwide operations and membership in the National Home Service Contract Association.
What Happened After George Foreman’s Partnership?
George Foreman continued as a brand ambassador for Choice Home Warranty for several years, but the company later added Richard Karn as an additional spokesperson.
In January 2022, Choice Home Warranty announced actor and television host Richard Karn as a new brand ambassador. Best known for his role as Al Borland on the sitcom “Home Improvement” for over 200 episodes, Karn brought decades of national recognition and association with home repair to the partnership. He also co-hosts “Assembly Required” with Tim Allen, a show featuring builders competing to repair household items.
Jim Mostofi, CEO of Choice Home Warranty, explained that “Richard’s national recognition and longtime association with home repair and improvement make him a perfect fit to represent our home and appliance warranty programs.” Like Foreman, Richard and his family are actual customers of Choice Home Warranty, allowing him to speak from personal experience about the service.
Both campaigns were produced through InterMedia Advertising and InterMedia Entertainment, the same agency that managed Foreman’s endorsement. Karn appears in commercials emphasizing that while he’s known as someone who can fix just about anything, modern appliances require special training to repair properly. His advertisements focus on helping homeowners prepare for economic uncertainty by protecting themselves against expensive appliance breakdowns.
The George Foreman partnership demonstrated the power of celebrity endorsements in the home warranty industry. Foreman’s track record with the George Foreman Grill—which earned him over $200 million, far more than his boxing career—proved his effectiveness as a spokesperson. The grill sold 100 million units worldwide, making it one of the most successful kitchen appliances in history. At the height of the grill’s success, Foreman earned approximately $4.5 million per month in royalties.
Recent reports from 2025 suggest that George Foreman has asked to be removed from Choice Home Warranty’s marketing materials, though consumers may still encounter older advertisements featuring him. Richard Karn continues to serve as the company’s primary brand ambassador, appearing in commercials that emphasize professional expertise and quality service.
Choice Home Warranty has continued expanding its reach and services. The company joined the National Home Service Contract Association (NHSCA) in December 2021, providing additional confirmation of its standing as a reputable provider. It has covered more than 2.4 million homes nationwide and handled over 8 million service requests. The company positions itself as a technology-forward industry leader with proprietary automated dispatching and tracking systems.
