How Pokimane Became the Top Female Streamer
Pokimane net worth sits at an estimated $6 million—a remarkable achievement for a Moroccan-Canadian streamer who started with just a $250 computer and a passion for gaming. Imane Anys, better known as Pokimane, built this wealth through multiple income streams: Twitch streaming, YouTube revenue, sponsorship deals with major brands, and strategic business ventures including her talent management company RTS and her creative director role at the fashion brand Cloak. She earns approximately $1.2 to $1.7 million annually across all these platforms combined.
Pokimane is best known for her live streams on Twitch, where she plays games like League of Legends and Fortnite. But her success didn’t happen overnight. It’s the result of years of consistent work and smart business decisions.
In June 2013, Imane Anys created her Twitch account and began streaming later that year after reaching Platinum rank in League of Legends. The name “Pokimane” combines Pokémon—her favorite game—with her real name. At the time, streaming wasn’t the profitable career it is today. She juggled school and content creation for years.
She attended McMaster University to study chemical engineering, but eventually dropped out to pursue streaming full-time. That decision paid off. By 2017, she’d gained 450,000 followers on Twitch, placing her among the 100 most-followed accounts on the platform. That same year, she won the Shorty Award for Best Twitch Streamer of the Year.
The growth didn’t stop there. Today, Pokimane has 9.37 million Twitch followers and over 6.6 million YouTube subscribers. She’s not just a gamer—she’s a content empire.
Income Streams: Where the Money Comes From
Pokimane’s net worth didn’t come from a single source. She’s diversified her income across multiple platforms and business ventures, which is why her wealth has grown so consistently.
Twitch Subscriptions
Twitch subscriptions form the core of her income. As a top-tier Twitch partner, she keeps 70% of subscription earnings—that’s $3.50 from every tier 1 subscriber. With millions of followers, this adds up quickly. Her streams average 13,446 viewers per broadcast with peak viewership reaching 138,482 viewers.
YouTube Ad Revenue
YouTube ad revenue creates another major income stream. Pokimane has multiple YouTube channels with a combined audience of millions, and her main channel alone has over 6.6 million subscribers. She posts edited clips from her streams, vlogs, and podcast content that regularly rack up hundreds of thousands of views.
Sponsorships and Brand Partnerships
Sponsorships and brand partnerships bring in significant money. She’s worked with Razer, Samsung, CashApp, and numerous other brands, earning five to six figures per sponsored campaign. She’s known for being selective about brand deals—she even turned down a $6 million sponsorship offer because it didn’t align with her brand values.
Merchandise Sales
Merchandise sales contribute to her income as well. Fans buy clothing, accessories, and other items bearing her branding from her official store. She also co-founded and owns merchandise lines, including collaborations with other creators.
Donations from Viewers
Donations from viewers round out the direct-to-fan revenue. Although she caps donations at $5 each, saying she makes enough from subscriptions, these gifts still provide supplemental income.
Twitch: The Foundation of Her Wealth
Twitch made Pokimane rich. The platform remains her primary income source, and her relationship with Twitch reflects her importance to the company.
In March 2020, Anys signed a multi-year exclusivity deal with Twitch. This wasn’t a standard partnership—it was a recognition of her status as one of the platform’s biggest draws. Exclusivity deals pay significantly more than baseline partner earnings.
What makes her streams valuable to sponsors and the platform? While most popular channels in 2013 focused purely on gameplay, Pokimane was among the first to heavily engage with her audience through conversation and personality. She turned streaming into entertainment, not just a display of gaming skills.
The streamer has garnered 91.4 million hours of watch-time with multiple millions of followers tuning in regularly. Those numbers translate to advertising revenue that benefits both Twitch and Pokimane through her creator payment share.
YouTube and Other Platforms
Pokimane didn’t put all her eggs in the Twitch basket. She built a YouTube presence that generates independent revenue.
She manages multiple YouTube channels: Pokimane (her main channel), Pokimane Too, Pokimane VODS, and imane (for personal topics). Her edited stream clips proved incredibly popular on YouTube, and her most-viewed video has garnered over 12 million views.
The strategy works. YouTube pays creators based on ad views and watch time. With millions of subscribers uploading content regularly, she pulls steady passive income from the platform.
Beyond YouTube, Pokimane has a substantial following on Instagram and TikTok, allowing her to monetize through sponsored posts and brand partnerships. Each platform provides another revenue stream feeding into her overall net worth.
Business Ventures and Investments
Pokimane didn’t just become a streamer—she became a businesswoman. Her business moves show she’s thinking about wealth beyond streaming paychecks.
RTS Talent Management
In October 2021, Pokimane helped launch RTS, a talent management and brand consulting firm. She serves as Chief Creative Officer. This company manages other content creators and advises brands, creating revenue independent from her personal streams.
Cloak Fashion Brand
She also joined Cloak, a fashion brand founded by Markiplier and Jacksepticeye, as creative director. This position blends her gaming credibility with fashion marketing, tapping into the gaming streetwear market.
OfflineTV and Entertainment Projects
She co-founded OfflineTV, a collaborative entertainment group of content creators. While she stepped away from full-time involvement in 2023, the group’s success contributed to building her brand and network. She also appeared in the 2021 film Free Guy alongside other internet personalities.
These ventures expand her income beyond just streaming. They also protect her wealth—if streaming revenue dropped tomorrow, her business interests would continue generating income.
The Path to Pokimane’s Success
Pokimane’s net worth didn’t arrive by accident. Several factors contributed to her rise.
Timing
She started streaming in 2013 when streaming was becoming mainstream, and she was early to understand that personality matters as much as skill. She entered the space before it became oversaturated.
Consistency
She streamed regularly for years before seeing explosive growth. By 2015, she had 247,000 followers, but her biggest growth came between 2018 and 2019 when she went from 1 million to 3.4 million followers. Persistence paid off.
Authenticity
Her “laidback but enthusiastic personality” proved perfectly suited to long-form streams where she engages with viewers. People watch her because they like her, not just her gaming skills.
Strategic Decisions
She’s turned down lucrative sponsorship deals that didn’t fit her brand. She’s built multiple income streams rather than relying on a single platform. She’s invested in business ventures that extend her earning potential.
Forbes Recognition
In 2021, she was named one of Forbes 30 Under 30 in the Games category. This validation from a major publication boosted her credibility and opened doors to bigger partnerships.
Understanding Pokimane’s Net Worth
So how did a girl from Morocco who dropped out of university become worth millions? The same way any successful entrepreneur builds wealth—by identifying a market opportunity, providing value people want, and reinvesting profits into growth.
Pokimane’s annual income is estimated between $1.2 million and $1.7 million across all revenue streams. Over a decade of streaming and business ventures, that compounds into a $6 million net worth. It’s not inherited wealth or lottery winnings—it’s earned through work, strategic decisions, and smart business moves.
Her story also shows something important about modern wealth creation. You don’t need a traditional job or inheritance to become wealthy. You need skills people value, an audience willing to support you, and the discipline to build multiple income sources.
Pokimane’s net worth will likely continue growing. She’s still young, still relevant, and still expanding her business empire. The foundation she’s built—diverse income streams, brand partnerships, and business ventures—positions her to keep earning well into the future, whether she streams every day or not.
