Ana Hickmann is one of Brazil’s most recognized faces—not just for her record-breaking modeling career, but for how she’s managed to stay relevant across TV, business, and even personal adversity. If you’ve ever wondered how she built her wealth and where she stands today, you’re in the right place. Let’s take a clear, honest look at her journey and her finances.
Who Is Ana Hickmann?
If you grew up in Brazil or followed fashion in the early 2000s, you probably remember Ana as the supermodel with the longest legs in the world. She officially holds a Guinness World Record for them—measuring 1.2 meters (about 4 feet). But here’s the thing: Ana was never just a model. She quietly built a bridge from the runway to your living room, becoming a household name through television.
What sets her apart, in my view, is her consistency. She’s not someone who had one big moment and faded away. She adapted. She started young—discovered at 14 in a small city in Rio Grande do Sul—and by 17, she was already on international covers. But instead of staying in the fashion bubble, she moved into TV hosting, first with Programa da Tarde and later with her own show, Hoje em Dia on RecordTV. That shift wasn’t just about ego; it was smart career planning. TV gave her stability and a daily connection with millions of Brazilians.
Today, she’s a businesswoman, an influencer, and a survivor of personal struggles that have only made her more relatable. She’s not just a name; she’s a brand.
What Is Ana Hickmann’s Net Worth?
According to public estimates and financial reports from 2023–2024, Ana Hickmann’s net worth is estimated to be around $50 million to $60 million USD (approximately R$ 250 million to R$ 300 million BRL). Of course, it’s hard to know the exact number—celebrities rarely open their bank statements—but this range reflects her earnings from decades of work, smart investments, and business ownership.
It’s worth noting that net worth isn’t just cash in the bank. It includes her properties, her company shares, and her assets. And in Ana’s case, much of her wealth is tied up in things you can actually see—like her massive shoe line and her时尚 home decor brand.
Key Sources of Ana Hickmann’s Wealth
Let’s break down where the money actually comes from. It’s more diverse than you might think.
1. Modeling Career
Her foundation. Ana started modeling as a teenager and quickly moved from local gigs to international campaigns. She worked with major brands like Nivea and Philips, and her face appeared on countless magazine covers. In the 2000s, top Brazilian models could earn anywhere from $10,000 to $50,000 per campaign. Over a decade, that adds up fast.
But modeling isn’t just about the paycheck. It gave her visibility. And in the entertainment world, visibility is currency.
2. Television Career
This is where the real money started rolling in. Ana has been a host on RecordTV since 2010. Reports suggest that top-tier hosts in Brazil can earn between R$ 500,000 and R$ 1 million per month. Even if we take a conservative estimate, her TV salary alone has likely brought in millions over the years.
What I find interesting is how she used TV not just to earn, but to build trust. She became the friendly face in the morning, the person you’d invite into your home. That trust later translated into sales when she launched her own products.
3. Business Ventures
This is the heart of Ana Hickmann’s wealth today. She didn’t just endorse products—she created them.
- Ana Hickmann Cosmetics: A full line of hair and beauty products sold in drugstores across Brazil. It’s affordable, accessible, and carries her name and image.
- Ana Hickmann Shoes: This is a big one. Her shoe line, particularly her collaboration with a major Brazilian retailer, has been a massive hit. She famously designed comfortable, stylish shoes for real women—a direct result of her own years wearing painful heels on the runway. In my experience, that kind of authenticity sells.
- Home & Decor: More recently, she expanded into home goods, including bedding, towels, and tableware. It’s a natural extension of her brand, which has always been about family, home, and being a working mom.
These ventures operate on a licensing model in many cases, meaning she earns royalties on every product sold. That’s passive income. And passive income is what builds long-term wealth.
4. Endorsements and Social Media
With over 20 million followers on Instagram, Ana is also a powerful influencer. A single sponsored post for a major brand can fetch anywhere from R$ 50,000 to R$ 150,000. She’s selective—mostly promoting brands that align with her image—but this remains a steady revenue stream.
5. Real Estate and Investments
Like many savvy celebrities, Ana has invested in property. She owns a stunning farm in interior São Paulo, as well as luxury apartments. Real estate in Brazil has traditionally been a solid hedge against inflation, and it’s likely a significant part of her portfolio.
Personal Life and Financial Impact
It’s impossible to talk about Ana Hickmann’s finances without mentioning the recent events in her personal life. In late 2023, she made headlines for a very difficult reason: she publicly filed for protection against her then-husband, Alexandre Correa, alleging domestic violence.
This wasn’t just a personal crisis—it had financial implications. The couple had been together for decades and ran several businesses together. Since the separation, Ana has been working to untangle their shared assets and restructure her companies under her sole control.
It’s a reminder that net worth isn’t always liquid or accessible. In some cases, wealth tied up in shared ventures can become complicated during a divorce or legal dispute. Moving forward, Ana is expected to regain full control of her brand, but the process takes time and money.
For women watching her story, especially those in similar situations, her move to take charge of her own finances sends a powerful message: no matter how much wealth you have, knowing where it is and having control over it is what really matters.
Ana Hickmann’s Net Worth in 2024 and Beyond
Looking ahead, Ana’s financial future still looks bright. Her businesses are established, her TV career is stable, and her personal brand has actually grown stronger because of her transparency during tough times. People admire resilience.
There’s also room for expansion. The beauty and fashion markets in Brazil continue to grow, and Ana’s products are already on the shelves. If she chooses to expand her licensing deals or even launch new product categories, the potential for growth is real.
What’s next for her? Maybe more digital content, maybe a podcast, maybe a book. Given her track record, she’ll probably find a way to turn whatever comes next into another opportunity. And that’s the real takeaway—her wealth isn’t just about the money she’s made; it’s about the machine she’s built to keep making it.
Frequently Asked Questions
1. Is Ana Hickmann a billionaire? No, Ana Hickmann is not a billionaire. Her net worth is estimated in the tens of millions of dollars, which puts her in the multi-millionaire category—a significant fortune, but not billionaire status.
2. Does Ana Hickmann still model? She doesn’t walk the runway regularly anymore, but she frequently models for her own brands. You’ll see her in campaigns for her cosmetics and shoe lines, which keeps her connected to her fashion roots.
3. What happened with Ana Hickmann and her husband? Ana Hickmann separated from Alexandre Correa in late 2023 after nearly 25 years of marriage. She accused him of physical aggression, and he denied the allegations. They are currently in the process of divorcing and separating their business interests.
4. How much does Ana Hickmann make per year? Exact figures aren’t public, but considering her TV salary, business royalties, and sponsored content, her annual income likely falls in the range of $3 million to $6 million USD.
5. What is Ana Hickmann’s most successful business? Her shoe line is arguably her most successful venture. It’s widely available across Brazil, has a strong reputation for comfort and style, and directly connects to her personal brand as a model who understands footwear.
