Bailey Sarian mixed makeup tutorials with true crime stories and created YouTube magic. Her net worth in 2025 sits between $8 million and $13 million. She runs the famous “Murder, Mystery & Makeup” series where she applies makeup while telling real crime stories. Her YouTube channel has over 7 million subscribers with more than one billion total video views.
In 2023, Bailey earned at least $10 million, making her one of the highest-paid creators worldwide. Her unique content strategy changed how people think about YouTube videos.
| Quick Biography | Details |
|---|---|
| Full Name | Bailey Sarian |
| Born | November 26, 1988 |
| Birthplace | Los Angeles, California |
| Age | 36 years old (as of 2025) |
| Nationality | American |
| Ethnicity | Armenian ancestry |
| Profession | YouTuber, Podcaster, Makeup Artist |
| Famous For | Murder, Mystery & Makeup series |
| Net Worth | $8-13 million (2025) |
| YouTube Subscribers | 7+ million |
| Instagram Followers | 3+ million |
Early Career and Background
Bailey Sarian’s makeup artist background started in Los Angeles, California. Her mother worked as a 911 dispatcher, which sparked Bailey’s interest in true crime. Before YouTube, Bailey worked at Sephora and Urban Decay as a professional makeup artist. She also created social media content for IPSY, learning digital marketing skills.
Bailey launched her YouTube channel in 2013, starting with regular makeup tutorials. These early videos didn’t stand out from other beauty influencers. She needed something unique to grow her fan base and increase viewer engagement. This search for originality led to her breakthrough series in 2019.
Breakdown of Bailey Sarian Net Worth
Bailey Sarian’s financial status shows impressive wealth accumulation. Her estimated net worth ranges from $8 million to $13 million in 2025. Her income sources include multiple revenue streams that keep growing each year.
YouTube advertising income generates $10,000 to $32,000 monthly based on channel analytics. Bailey Sarian annual income hit over $10 million in 2023. Her sponsorship deals with beauty and lifestyle brands add significant earnings. Each brand endorsement can worth tens of thousands. Bailey carefully selects partnerships that match her audience demographics.
Her “Dark History” podcast creates additional podcast revenue through ads and sponsorships. Bailey Sarian merchandise sales include shirts, mugs, and accessories that fans buy regularly. Instagram sponsored posts earn thousands per post to her 3 million followers. This diversified financial portfolio protects her wealth if one platform changes.
The Success of “Murder, Mystery & Makeup”
Bailey launched “Murder, Mystery & Makeup” in early 2019 with a video about the Watts family murders. This viral YouTube series combined makeup application with true crime storytelling. Nobody had created this format before. The unique concept attracted millions of viewers immediately.
The COVID-19 pandemic accelerated her channel growth dramatically. Her subscriber count jumped from 780,000 in March 2020 to 3.5 million by December. That’s over 4x growth in nine months. Bailey Sarian video views exploded as people watched more content at home. Her video monetization increased with every new episode.
This series created an entirely new content category on YouTube. Other creators began copying her format, but Bailey remained the original. Her channel analytics showed incredible engagement rates with viewers watching complete videos. YouTube’s algorithm favored her content, increasing visibility and earnings.
Other Ventures Contributing to Wealth
Bailey launched “Dark History” podcast in 2021 through AudioBoom. The show won Podcast of the Year at the 2021 Streamy Awards. Video versions appear on YouTube the day after each podcast episode. This doubles her content monetization from the same material.
Her cosmetics collaborations with brands like Loud Lacquer and Estate Cosmetics generate substantial income. Bailey Sarian brand partnerships let fans purchase products she designed. Each collaboration can earn hundreds of thousands in revenue. Her merchandise revenue provides steady monthly income from branded products.
Bailey Sarian’s business ventures show strategic planning beyond just making videos. She builds real businesses around her brand value. New projects keep expanding her empire while maintaining her core audience. These ventures create multiple income streams that secure her financial future.
Social Media Influence and Earnings
Bailey’s Instagram followers total about 3 million people across her social media platforms. Her social media sponsorship rates command premium prices due to her unique audience. Each sponsored post can earn thousands of dollars. Brands value her because Bailey Sarian social media influence drives real sales.
Her multi-platform presence includes YouTube, Instagram, TikTok, and Twitter. Bailey Sarian online audience spans different age groups and interests. This diverse viewer demographics makes her attractive to various brands. Her fan engagement stays high through consistent interaction with followers.
Digital marketing experts study her social media marketing approach. She posts consistently while maintaining authenticity. This balance keeps her online brand presence fresh and trustworthy.
Awards and Recognition
Bailey won the Beauty subject award at the 11th Annual Streamy Awards in 2021. “Dark History” won Podcast of the Year and earned a Show of the Year nomination. Major publications like Variety and Elle Australia recognized her work. These career milestones established her as more than just another influencer.
Netflix invited her to appear on their YouTube channel, showing mainstream appeal. Other creators credit Bailey with inspiring their content. Her influencer ranking places her among top earners in her category. The Los Angeles entertainment industry recognizes her as a major digital content creator.
Future Net Worth Projections
Financial experts predict Bailey could reach $15-20 million by 2027. Her income sources continue expanding with each project. Old videos keep earning money since true crime content doesn’t become outdated. This creates valuable long-term revenue.
New web series ideas and potential book deals could launch soon. International expansion could double her influencer earnings. Bailey’s content strategy evolves with technology and viewer preferences. Smart financial planning means she’s building real wealth through investments beyond her content business.
Her modest lifestyle compared to earnings shows financial wisdom. Strategic luxury purchases represent investments rather than wasteful spending. This approach secures long-term financial stability.
Conclusion
Bailey Sarian built an $8-13 million empire by combining makeup and true crime uniquely. She proved originality beats following trends. Her success inspires creators to find their own voice rather than copying others.
Bailey’s journey teaches valuable lessons about building online businesses. Start with your passions, work with aligned brands, create multiple income sources, and stay authentic. Her story shows that creative thinking and taking risks can build lasting success in digital content creation.
Young creators can follow Bailey’s example by being themselves and trying new things. Her makeup influencer earnings rank among the highest because she didn’t just become another beauty YouTuber. She became the one creator who solves mysteries while doing makeup. That originality created an empire worth millions.
