Jeffree Star sits on a fortune worth $200 million in 2025. The pink-haired beauty mogul turned a nearly empty bank account in 2014 into one of the biggest cosmetics empires in the influencer economy. His journey from MySpace celebrity to makeup millionaire proves that internet fame can translate into serious wealth when paired with smart business moves.
What Is Jeffree Star Net Worth in 2025?
Jeffree Star net worth stands at $200 million as of 2025. This places him among the wealthiest content creators in the world and makes him one of the richest figures in the beauty industry. His fortune comes from multiple income streams, with Jeffree Star Cosmetics serving as the main money maker.
The makeup line generates over $100 million in annual revenue. YouTube earnings add another $15 to $18 million each year. Real estate investments, merchandise sales, and his Wyoming yak ranch contribute millions more to his total wealth.
Who Is Jeffree Star?
Jeffrey Lynn Steininger Jr. was born on November 15, 1985, in Orange County, California. His childhood took a tragic turn when his father died by suicide at age six. His mother, Marra Shubyann Lindstrom Steininger, raised him alone while working as a model.
Jeffree discovered makeup early. He would experiment with his mother’s cosmetics as a child. By junior high, his mother let him wear makeup to school every day. This bold choice set the foundation for his future career.
After graduating from Pacifica High School in 2002, he legally changed his last name to Star. He moved to Hollywood with big dreams of making it in fashion and beauty. Those early years meant working makeup counters and taking any gig he could find at weddings and photo shoots.
From MySpace Fame to Music Career
The mid-2000s belonged to MySpace, and Jeffree Star owned the platform. He posted bold photos, music tracks, and candid thoughts about beauty and confidence. His androgynous look and outspoken personality attracted millions of followers. By 2006, he became the most-followed person on MySpace.
His photo posts got tens of thousands of comments. People couldn’t get enough of his dramatic style and honest takes on self-image. This early social media success taught him how to build a loyal audience—a skill that would prove invaluable later.
The MySpace fame led to a music career. Jeffree released his debut album “Beauty Killer” in 2009. The album hit #7 on the U.S. Billboard Top Electronic Albums chart. One track, “Lollipop Luxury,” featured rapper Nicki Minaj, showing he could work with major artists.
Akon signed Jeffree to his Konvict Muzik label in 2010. The R&B star called him “the next Lady Gaga.” But creative differences killed the partnership. The planned second album never happened. By 2013, Jeffree walked away from music completely, calling the record deal “the biggest mistake I’ve ever made.”
The Birth of Jeffree Star Cosmetics
Jeffree launched his cosmetics line in 2014 with whatever money he had left from his music career. He later admitted he was essentially bankrupt at the time. Starting a makeup company seemed like a massive risk, but he had no other options.
His first product was a collection of Velour Liquid Lipsticks. The launch proved his instincts were right. All 30,000 units sold out within minutes. Fans loved the bold colors and long-lasting formula. The vegan and cruelty-free positioning also resonated with conscious consumers.
Jeffree used YouTube to promote the brand. He shifted his channel focus from music to makeup tutorials and product reviews. His honest, unfiltered style attracted millions of subscribers. Each product launch turned into a major event, with new collections selling out almost instantly.
How Jeffree Star Makes Money
The cosmetics line generates the bulk of his income. Industry insiders estimate Jeffree Star Cosmetics brings in over $100 million annually. The direct-to-consumer model means higher profit margins since he controls distribution.
YouTube remains a significant income source. His channel has 15.8 million subscribers and over 2.5 billion total views. Ad revenue, sponsorships, and livestream tips combine to earn him $15 to $18 million per year from the platform.
Merchandise adds another revenue stream. His company Killer Merch handles production and distribution for his brand and other influencers. The business operates from a large warehouse with dozens of employees.
Real estate investments have paid off handsomely. Jeffree bought a Hidden Hills mansion for $14.6 million in 2019 and sold it for $16.7 million in 2022. That single flip netted him over $2 million in profit.
His Wyoming operations include Star Yak Ranch, where he raises over 500 yaks. The ranch sells yak meat and jerky products. He also owns Scorpio Logistics, a fulfillment center in Casper that handles shipping for multiple businesses.
Jeffree Star Cosmetics Empire
The makeup line expanded rapidly after that first lipstick launch. Jeffree added lip scrubs, highlighter palettes, and eyeshadow collections. Each release featured bold packaging and intense pigments that became the brand’s signature.
His 2019 collaboration with YouTuber Shane Dawson broke sales records. The “Conspiracy” collection generated tens of millions in revenue. Jeffree claimed that if they sold out the eyeshadow palette alone, they would make $35 million, with $10 million going to Shane.
Morphe Cosmetics carried his products in stores starting in 2018. The partnership ended in 2020 amid controversy, but by then Jeffree had built strong direct sales channels. His online store handled the majority of orders from his own Los Angeles warehouse.
The brand launched spin-off lines too. Jeffree Star Skin debuted in 2022 with cleansers, moisturizers, and scrubs. Jeffree Star Pets followed, offering toys and accessories for animals. These extensions tap into his existing customer base while creating new revenue opportunities.
YouTube and Social Media Earnings
Jeffree’s YouTube success came from his authentic personality and willingness to spend big on content. His videos often featured luxury hauls, mansion tours, and honest product reviews. Viewers appreciated that he didn’t hold back his opinions, even about expensive items.
The channel’s massive reach translates to serious ad revenue. With billions of views accumulated over the years, the platform pays him millions annually. Sponsorship deals with beauty brands add even more to his YouTube income.
Livestreaming became another money maker. Fans send tips and donations during live broadcasts. Some streams reportedly earn six figures in a single session when Jeffree launches new products or hosts special events.
Jeffree Star’s Business Portfolio
Killer Merch operates as more than just a merchandise company. The business handles inventory, printing, shipping, and customer service for multiple influencer brands. Owning the infrastructure means Jeffree keeps more profit from every sale.
Jeffree Star Skin entered the skincare market with products that match his makeup line’s aesthetic. The vegan and cruelty-free formulas appeal to the same customer base that buys his cosmetics. Early sales suggest the line has strong growth potential.
His cannabis investments remain mostly private. He’s mentioned owning stakes in marijuana businesses but hasn’t disclosed specific details. The industry’s growth suggests these investments could be worth millions.
Real Estate and Property Investments
Jeffree’s first major property was a Calabasas mansion he bought for $3.62 million in 2016. He spent millions on renovations, turning it into a pink paradise. The 10-bedroom home sold for $3.4 million in 2020.
His Hidden Hills estate became famous through YouTube videos. The French Normandy-style mansion cost $14.6 million in 2019. The property featured eight bedrooms, 13 bathrooms, and sat on nearly three acres. He sold it for $16.7 million in 2022, making a healthy profit despite a shorter hold time than planned.
The Wyoming ranch represents his biggest property investment. He owns over 570 acres in Casper, where he runs Star Yak Ranch. The location offers tax benefits and plenty of space for his livestock operation. He built a headquarters there that includes his residence, business offices, and car collection storage.
Luxury Car Collection
Jeffree owns approximately 25 luxury vehicles worth over $2.5 million combined. His collection includes Lamborghinis, Rolls-Royces, McLarens, Bentleys, Aston Martins, and Ferraris. Many cars feature custom pink paint jobs that match his signature color.
The collection sits in a climate-controlled facility on his Wyoming property. He occasionally showcases new purchases on social media, where car enthusiasts marvel at the rare models and custom modifications. Some individual vehicles cost upward of $300,000.
Star Yak Ranch in Wyoming
The yak ranch started as a personal project but evolved into a legitimate business. Jeffree raises over 500 yaks on his Wyoming property. The animals produce meat that he sells as steaks, burgers, and jerky.
A downtown Casper store serves as the retail location. The Jeffree Star Store combines yak products with cosmetics and features a mini museum of his career. Visitors can see his car collection and learn about his journey from MySpace star to business owner.
Wyoming’s tax structure makes the location financially smart. The state has no income tax, which saves someone with Jeffree’s earnings millions annually. The move from California to Wyoming likely adds seven figures to his bottom line each year.
Makeup Artist and Beauty Mogul
Jeffree’s skills as a makeup artist opened doors before he became famous. He worked at MAC and other cosmetics counters in Los Angeles. Wedding gigs and fashion shoots helped him build connections with celebrities and industry insiders.
His influence in the beauty community remains strong despite controversies. When Jeffree reviews a product, sales spike. Brands have reportedly offered him $165,000 just to feature their products in a single video. That kind of pull makes him one of the most powerful voices in beauty.
Controversies and Public Image
Jeffree’s career includes significant controversies. Old videos from the 2000s resurfaced showing him using racist language. He apologized for the past remarks but the incidents damaged his reputation.
Public feuds became a pattern. He clashed with Kat Von D, James Charles, Kylie Jenner, and others in the beauty world. Some feuds boosted his visibility, but others led to business consequences. Morphe ended their partnership in 2020 after renewed backlash.
Allegations of misconduct emerged in 2020. Reports claimed he paid hush money to accusers. Jeffree denied all wrongdoing. Despite these issues, his core fan base remained loyal and his businesses stayed profitable.
Jeffree Star Net Worth
Breaking down the $200 million fortune shows how he built wealth across multiple areas. Jeffree Star Cosmetics accounts for the largest portion, likely worth $100 million or more based on annual revenue. His real estate holdings add approximately $20 million. The car collection contributes $2.5 million. YouTube earnings over the years total tens of millions. Other businesses and investments make up the remainder.
His annual income likely exceeds $30 million when all revenue streams combine. That puts him ahead of most beauty influencers. Only a handful of people in the creator economy match his financial success. Kylie Jenner’s cosmetics empire dwarfs his at $375 million in annual revenue, but among male beauty influencers, Jeffree stands alone at the top.
The growth from 2014 to 2025 shows remarkable business skills. He turned less than $50,000 in savings into a nine-figure fortune in just over a decade. His ability to spot opportunities, connect with audiences, and build multiple revenue streams created lasting wealth that should continue growing for years to come.
