Justin Bieber Wife: Hailey’s Billion-Dollar Success Story

When Justin Bieber’s wife Hailey Bieber stepped onto the stage in a stunning Saint Laurent gown at the Daily Front Row’s Fashion Awards in April 2025, accepting the Beauty Innovator of the Year award, she wasn’t just another celebrity with a beauty brand. She was a woman who had turned her passion into a billion-dollar empire. Three years after launching Rhode, her skincare brand sold to e.l.f. Beauty for a staggering $1 billion. But this success story didn’t happen overnight.

Justin Bieber’s wife has proven she’s much more than just a famous spouse. Hailey’s journey shows what happens when you refuse to let setbacks define you. After a foot injury crushed her ballet dreams, she didn’t give up. Instead, she found a new path that led to modeling runways, magazine covers, and eventually creating a beauty brand loved by millions. Her story goes beyond being “Justin Bieber’s wife” – she’s a businesswoman, a new mom, and someone who has built her own name in the fashion and beauty world.

What makes Justin Bieber’s wife special is her authenticity. She’s open about her struggles, her skincare routines, and even the help she gets raising her son. She doesn’t pretend to have it all figured out, and that’s exactly why people relate to her. From her signature “glazed donut” skin to her minimalist fashion choices, Hailey has created a brand that feels accessible yet aspirational.

Profile Summary

Detail	Information
Full Name	Hailey Rhode Baldwin Bieber
Known As	Hailey Bieber, Justin Bieber Wife
Born	November 22, 1996
Birthplace	Tucson, Arizona, United States
Age	28 years old
Height	5’7.5″ (171 cm)
Weight	110 lbs (50 kg)
Profession	Model, Entrepreneur, Media Personality
Active Years	2014–present
Famous For	Modeling for major fashion brands, founding Rhode skincare, wife of Justin Bieber

Who is Justin Bieber Wife?

Public Image and Career

Justin Bieber’s wife Hailey Bieber is way more than just a famous last name. Sure, she’s married to pop superstar Justin Bieber, but she’s carved out her own impressive career in the fashion and beauty industries. The world knows her as a top model who’s walked runways for brands like Dolce & Gabbana, Tommy Hilfiger, and Versace. She’s graced the covers of major magazines including Vogue, Harper’s Bazaar, and Marie Claire.

Her public image reflects a perfect blend of high fashion and down-to-earth relatability. Justin Bieber’s wife has become the face of the “clean girl” aesthetic – that effortlessly polished, minimalist look that took over social media. With over 55 million followers on Instagram and millions more across other platforms, she’s turned her influence into real business success.

Rise to Fame

The road to fame started with modeling, but Hailey didn’t stop there. She launched Rhode, her skincare brand, in June 2022 with just three products. The brand exploded in popularity, hitting $10 million in sales within 11 days. By 2025, Rhode was bringing in $212 million annually before the billion-dollar acquisition. This wasn’t just a celebrity slapping their name on products – Hailey actively participates in product development, testing everything herself.

Notable Works and Achievements

Her most famous work includes campaigns for Calvin Klein, YSL Beauty, Victoria’s Secret, and being the face of brands like Tiffany & Co. She’s also known for her YouTube channel where she shares beauty routines and glimpses into her life. In 2017, she co-hosted the TBS show “Drop the Mic” with Method Man, showing she can do more than just pose for cameras.

Early Life and Education

Growing Up in Hollywood

Growing up in Tucson, Arizona, the future Justin Bieber wife was born Hailey Rhode Baldwin on November 22, 1996. But her childhood wasn’t all red carpets and paparazzi. Her parents, actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin, tried to give her and her older sister Alaia a normal upbringing despite their famous family connections.

Family Background

Hailey’s family story reads like a Hollywood script. Her dad is the youngest of the famous Baldwin brothers, making actors Alec, William, and Daniel Baldwin her uncles. On her mom’s side, she’s the granddaughter of Brazilian Grammy-winning musician Eumir Deodato. She was even named after Halley’s Comet, though the spelling got changed. With Italian, Portuguese, English, Irish, Scottish, French, and German ancestry running through her veins, Hailey embodies a true cultural mix.

Education and Early Passion

Instead of traditional schooling, Hailey was homeschooled, which gave her flexibility to pursue her first love – ballet. She trained at the prestigious American Ballet Theatre in New York during her teen years and also performed with the Miami City Ballet. Dancing wasn’t just a hobby for young Hailey. She took it seriously, dedicating hours to perfecting her technique and dreaming of becoming a professional ballerina.

Finding a New Direction

Her first steps toward a career in the spotlight came unexpectedly. When a foot injury ended her ballet dreams, Hailey was devastated. She had worked so hard, trained for years, and suddenly that path was closed. But instead of giving up, she redirected her energy. At just 18, she signed with Ford Models, her first modeling agency. That injury, as painful as it was, pushed her toward a career where she could still express herself creatively – just in a different way.

Career and Professional Life

Breaking Into Modeling

Justin Bieber’s wife started her modeling career fast. Her first big break came in 2014 when she landed a campaign with French Connection. That same year, she made her runway debut walking for Topshop and French designer Sonia Rykiel during fashion week. She was nervous but her ballet training helped her move with grace and confidence on the catwalk.

Major Milestones

The big moments kept coming. In 2015, she scored her first magazine cover for Jalouse alongside model Lucky Blue Smith. She was photographed for American Vogue and Teen Vogue, which opened doors to even bigger opportunities. By 2016, Hailey had signed with IMG Models, one of the most prestigious modeling agencies in the world. That same year, she appeared on the cover of Marie Claire, who called her a “fresh face” in the industry.

Walking in the “Big Four” fashion weeks in 2016 marked another milestone. She strutted down runways in New York, London, Milan, and Paris for designers like Moschino, Philipp Plein, and Tommy Hilfiger. Her famous works include campaigns for Guess, Ralph Lauren, Tommy Hilfiger, Calvin Klein, YSL Beauty, L’Oréal, and Karl Lagerfeld. She’s worked with legendary photographers like Mario Testino and Karl Lagerfeld himself.

Recognition and Awards

While Justin Bieber’s wife hasn’t won traditional modeling awards, her achievements speak for themselves. In April 2025, she received the Beauty Innovator of the Year award at the Daily Front Row’s Fashion Awards. This recognized her success in transforming from model to beauty mogul. The real award came in May 2025 when e.l.f. Beauty acquired Rhode for $1 billion.

Special Achievements

Her special achievements include launching Rhode, which became the number one skincare brand in Earned Media Value in 2024. The brand’s Peptide Lip Treatment went viral on TikTok, creating waitlists of 100,000 people. She’s also been named to Forbes’ 30 Under 30 list for her entrepreneurial success. Beyond business, Hailey has used her platform to speak openly about mental health, marriage challenges, and the pressures of fame.

Net Worth and Work

Financial Success

After the Rhode sale, Justin Bieber’s wife’s net worth jumped to an estimated $300 million. That’s actually more than her husband Justin’s estimated $200 million. Her earnings come from multiple sources, but the billion-dollar Rhode acquisition changed everything. She reportedly held between 50–70% ownership in the company, netting her over $300 million from the deal.

Income Streams

Her main work has always been modeling. Top models can make anywhere from $48,000 to millions annually, depending on their profile. As a supermodel with major campaigns, Hailey earned well above average. She’s also made money from social media endorsements. Back in 2019, she reportedly earned $150,000 for a single Instagram post.

Business Ventures

Side businesses include her ongoing work with Rhode, where she remains Chief Creative Officer and Head of Innovation even after the sale. She’s also a strategic advisor to e.l.f. Beauty. This means she’s still actively involved in product development, marketing, and brand direction. She has a YouTube channel with over 2.4 million subscribers where she shares content.

Brand Partnerships

Brand deals have been hugely profitable. Justin Bieber’s wife has endorsed over 50 brands across 46 different categories. Major partnerships include Balmain, Bare Minerals (as an ambassador), Victoria’s Secret, Saint Laurent, Versace, Tiffany & Co., and Miu Miu. She’s appeared in campaigns for airlines, apps, cosmetics, luxury goods, accessories, and more. Each deal adds to her income stream.

Real Estate Portfolio

The Biebers own impressive properties. Their main home is a $25.8 million mansion in Beverly Hills’s exclusive Beverly Park neighborhood. This 11,145-square-foot estate sits on 2.5 acres with seven bedrooms, ten bathrooms, an infinity pool, tennis court, and gym. They also own a $5 million lakeside mansion in Ontario, Canada, with 101 acres of land. In 2023, they bought a $16.6 million vacation home in La Quinta’s Madison Club. They’ve bought and sold several other properties over the years, showing they’re savvy real estate investors.

Personal Life

Family Relationships

Family means everything to Justin Bieber’s wife. Her parents, Stephen and Kennya Baldwin, have been married for over 30 years. Their lasting relationship shaped how Hailey views marriage and commitment. She has one older sister, Alaia Baldwin, who’s also a model. In a July 2024 interview, Hailey admitted she’s not super close with her family anymore because she’s built her own independent life. But she has fond memories of her childhood and credits her upbringing for making her who she is today.

Relationship with Justin Bieber

Her love life became public when she started dating Justin Bieber. They first met in 2009 when her dad introduced them backstage at the Today show. Hailey was just 13, and nothing romantic happened then. They reconnected and briefly dated from December 2015 to early 2016. After breaking up, they went their separate ways. Hailey was linked to other celebrities including Shawn Mendes in 2017.

In June 2018, Hailey and Justin rekindled their romance. Things moved quickly. Justin proposed in July 2018 in the Bahamas. They secretly married at a New York City courthouse in September 2018. A year later, they held a bigger wedding ceremony in South Carolina with over 150 family and friends. Their relationship hasn’t always been easy. They’ve faced constant public scrutiny and breakup rumors, but they’ve stayed committed to each other.

Motherhood and Children

Children became part of their story in May 2024 when Justin Bieber and his wife announced they were expecting their first baby. Hailey had previously expressed fears about having kids because of online criticism. But on August 22, 2024, they welcomed their son, Jack Blues Bieber. The baby’s name honors Justin’s father, Jeremy Jack Bieber. Hailey has shared how much she loves being a mom, though she keeps Jack’s life mostly private to protect him from media attention.

Friendships and Social Circle

Close friends play a big role in Justin Bieber’s wife’s life. Her best friend is supermodel Kendall Jenner. They met in 2012 at The Hunger Games premiere when Kylie Jenner introduced them. Since then, they’ve been inseparable. They attend fashion shows together, get matching tattoos, and support each other’s careers. Hailey is also friends with other members of the Jenner-Kardashian family and various models from the industry. She’s part of a close-knit circle that includes her husband’s friends and fellow celebrities.

Lifestyle and Daily Routine

Her living style reflects minimalist elegance. She prefers clean lines, neutral colors, and quality over quantity. At home, she’s hands-on with Jack while also managing her business responsibilities. She’s admitted to having full-time help with childcare, and she’s not ashamed of it because it allows her to maintain her career. Her daily routine includes strict skincare regimens, regular workouts (especially Pilates and boxing), and healthy eating focused on vegetables, fish, and limiting meat and sugar.

Current Life

Recent Professional Developments

Justin Bieber’s wife’s new work keeps her busier than ever. After selling Rhode to e.l.f. Beauty in May 2025, she took on expanded responsibilities. As Chief Creative Officer and Head of Innovation, she’s still testing products, attending development meetings, and guiding the brand’s direction. Rhode products launched in Sephora stores across the US and Canada in fall 2025, marking a major expansion. She’s also working on new product launches and continuing to build the brand globally.

Latest News and Updates

Latest news shows Hailey balancing motherhood with her career. In October 2025, she appeared on the podcast “In Your Dreams” where she discussed parenting Jack and managing her busy schedule. She opened up about being a hands-on mom while also having help, which lets her pursue her professional goals. At the WSJ Magazine 2025 Innovator Awards in late October, she revealed plans to invest her Rhode earnings wisely for Jack’s future.

Future Aspirations

Future plans include expanding Rhode further. Hailey has said the e.l.f. acquisition is “only the beginning”. She wants to bring Rhode to more spaces, places, and faces globally. She’s teased potential new products and continues to innovate in the beauty space. Personally, she’s mentioned wanting more children, though she’s in no rush. She and Justin want Jack to have siblings so he doesn’t grow up as an only child.

Recent Activities and Events

Recent activities show she’s staying active in fashion and beauty. In September 2025, Hailey attended multiple events celebrating Rhode’s Sephora debut and Justin’s album release, wearing eight different outfits in 24 hours. She attended the Academy Museum Gala in October wearing a stunning Schiaparelli gown. At the Vogue World 2025 show in late October, she cheered loudly for Kendall Jenner from the front row. She also appeared at Paris Fashion Week sitting front row at Saint Laurent. For Halloween 2025, the family dressed as The Incredibles, with Jack as Jack-Jack.

Quick Facts

• First modeling assignment was with French Connection in winter 2014
• Favorite food includes sushi, which she often eats to end her day
• Hobbies include dancing (from her ballet background), swimming, traveling, and listening to music
• Pets – she has a dog that she calls her “absolute favorite thing in the world”
• Lucky number hasn’t been publicly disclosed
• Favorite colors during fall and winter include merlot, burgundy, and ’90s brown tones
• Special skills include ballet dancing and her ability to stay committed to her skincare routine even when tired
• Hidden talents include cooking, especially spicy vodka pasta with creamy tomato sauce
• Best friend is supermodel Kendall Jenner, who she’s known since 2012
• Dream role would be working with actor Jim Carrey if she could choose any co-star

Conclusion About Justin Bieber Wife

Justin Bieber’s wife’s best work goes beyond just one thing. Her modeling career opened doors, but building Rhode into a billion-dollar brand in just three years shows real business talent. She’s proven that being authentic, working hard, and staying true to your vision pays off. The brand’s success came from Hailey’s genuine passion for skincare and her ability to connect with customers through social media.

Life lessons from Justin Bieber’s wife’s journey are powerful. When her ballet career ended, she didn’t let that setback stop her. She found a new path and made it work. She’s also been honest about struggles – from dealing with online hate to navigating postpartum challenges. Her willingness to talk about having help with childcare breaks down unrealistic expectations of motherhood. She’s shown that you can be successful, be a good mom, and still need support.

Future goals include continuing to grow Rhode globally while being present for her family. Hailey wants to invest her earnings wisely to secure Jack’s future. She plans to have more children eventually. On the business side, she’s committed to staying involved in Rhode’s development and bringing new products to market. She’s also expressed interest in expanding her role in the beauty industry as a strategic advisor to e.l.f. Beauty.

At just 28, Justin Bieber’s wife has already built an empire, started a family, and made her mark on fashion and beauty. Her story proves that setbacks can redirect you toward something even better than you imagined. Whether you know her as Hailey Bieber, a supermodel, a beauty mogul, or Justin Bieber’s wife, one thing is clear – she’s created her own legacy that stands on its own.