Mayeli Alonso went from being known as “Lupillo Rivera’s wife” to building her own beauty empire worth millions. The Mexican-born entrepreneur runs three successful businesses while raising three kids and commanding an Instagram following of over one million fans. She’s not just another reality TV personality—she turned public heartbreak into a business strategy that paid off big time.
Who Is Mayeli Alonso?
Born Mayeli Alonso on December 1, 1984, in Chihuahua, Mexico, this 41-year-old social media influencer has become a household name in the Latino entertainment world. She’s best recognized for her appearances on Rica, Famosa, Latina, her wildly popular Drama Queen Makeup line, and her high-profile marriage to regional Mexican music star Lupillo Rivera.
Standing at 5’4″, the Sagittarius-born entrepreneur wears multiple hats—makeup artist, reality TV star, business owner, and mother of three. Her children include Lupita Karizma Rivera, L’Rey Rivera from her marriage to Lupillo, and her youngest daughter Leah Maya, born in 2024 with current partner Andy Ruiz Jr.. With an estimated net worth of $5 million, she’s proven that independence pays better than depending on anyone else.
Mayeli grew up watching her father, Mario Alonso Ibarra, work hard to support their family in Chihuahua. That same drive for independence would later push her to create her cosmetics empire after divorce. Today, she connects with fans through cooking videos, fitness transformations, and unfiltered glimpses into her luxury lifestyle as a successful Latina entrepreneur.
Life Before Fame and Early Beginnings
Before the cameras and controversy, Mayeli lived a quiet life in Chihuahua, far from the spotlight. Her upbringing in Mexico shaped her work ethic and business instincts. She credits her dad as “the coolest man” she knows, a detail she’s shared with followers who’ve watched her journey from regular Mexican woman to celebrity entrepreneur.
The beauty eventually moved to the United States, where she’d meet the man who would change her life trajectory—regional Mexican music star Lupillo Rivera. Their relationship catapulted her into the public eye, but it also meant living under constant scrutiny from fans of the Rivera family dynasty.
Marriage to Lupillo Rivera and the Public Split
Mayeli married Grammy Award-winning artist Lupillo Rivera in 2006 when she was just 22 years old. For over a decade, she stood by the singer through his career highs and personal struggles. Together they had two children: daughter Lupita Karizma Rivera, born in August 2004, and son L’Rey Rivera, born in August 2008.
But behind the scenes, their marriage was falling apart. Mayeli later revealed that financial pressures and broken trust destroyed their bond. The breaking point came when Rivera’s friends put ideas in his head after her plastic surgeon sent her flowers following a procedure. She recalled how he demanded to check her phone, finding nothing, yet the damage was done.
According to Telemundo, Mayeli confronted him directly, saying she could never forgive someone who questioned her loyalty after everything they’d been through. She packed her bags and never returned. The divorce was finalized in 2019, though not without complications—Rivera had asked her to sign a prenuptial agreement that would’ve left her with nothing. By then, Mayeli had already become the primary financial provider for their family, making the betrayal sting even more.
Reality TV Stardom on Rica, Famosa, Latina
In 2015, Mayeli stepped into the reality TV world by appearing on the third season of Rica, Famosa, Latina, a popular Latino series that follows the lives of wealthy Latina women. She starred alongside her then-sister-in-law Rosie Rivera, but quickly established her own fiery personality that separated her from the Rivera family name.
The show gave her a platform to connect with audiences who related to her struggles as a wife and mother. Fans searched for “Mayeli Alonso y Lupillo Rivera” to follow their relationship drama, and she didn’t disappoint. Her unfiltered approach to discussing marriage problems and family conflicts made her a fan favorite. Even after the show, her television legacy continued, with reports in 2025 suggesting she’d return for La Casa de los Famosos All Stars.
Mayeli Alonso’s Relationship with Andy Ruiz
After her divorce, Mayeli didn’t hide from love. She briefly dated Mexican singer-songwriter Jesus Mendoza before connecting with heavyweight boxer Andy Ruiz Jr. around 2023. The relationship with Ruiz, who competed for the WBC Heavyweight title, brought her back into tabloid headlines.
Latin media outlets frequently refer to him as “Mayeli Alonso novio” (boyfriend), though the couple keeps some details private. In March 2024, Mayeli confirmed she was pregnant with their child, exciting fans who’d followed her journey through heartbreak.
The Birth of Her Daughter Leah Maya
On July 2024, Mayeli welcomed her third child, a daughter named Leah Maya Ruiz, with Andy Ruiz Jr.. The birth gained extra attention because the baby shares a birthday with the late Jenni Rivera, Lupillo’s famous sister. Fans searching “Mayeli Alonso hijos” (children) discovered she now has three kids spanning two decades.
Is Mayeli Alonso married to Andy Ruiz? Not yet. While rumors spread in April 2025 that Ruiz proposed to her in Las Vegas, the couple hasn’t publicly confirmed an engagement or wedding. For now, they’re focused on raising their daughter and blending their families.
Entrepreneurship and Income Sources
Mayeli didn’t wait for alimony checks to secure her future. In 2014, even before her divorce, she launched Drama Queen Make-Up, offering eyeshadow palettes, matte lipsticks, and other cosmetics that resonated with Latina consumers. She expanded the brand by opening the Drama Queen Make-Up Academy in California, training aspiring makeup artists.
Her second venture, Town of Lashes, taps into the false eyelash market as an online retailer specializing in artificial lashes. The third business, Evolution Fit, sells dietary supplements and fitness products, capitalizing on her own weight loss journey that she’s documented on social media.
Beyond product sales, Mayeli earns through brand collaborations and endorsements on her Instagram account, which has over one million followers. She also runs the blog Pink Fashionista, where she shares beauty tips, recipes, and lifestyle content. Her YouTube channel, though less active now, still maintains over 160,000 subscribers who tune in occasionally for her content.
Mayeli Alonso Net Worth
The reality star and beauty mogul has an estimated net worth of $5 million as of 2026. Unlike other celebrity ex-wives who depend on divorce settlements, Mayeli built her wealth through smart business decisions and social media influence.
Her income streams include profits from Drama Queen Make-Up, Town of Lashes, and Evolution Fit, plus revenue from reality TV appearances and residuals from Rica, Famosa, Latina. Social media collaborations with well-known brands add thousands more each month to her bank account. She’s proven that being independent pays better than waiting for someone else to provide.
Legal Battles and Public Controversies
Mayeli’s path hasn’t been smooth. She’s faced custody struggles with Lupillo Rivera over their two children, though specific details remain private. The divorce itself sparked rumors and speculation across Latin media, with many outlets covering every development in their separation.
She’s also dealt with plastic surgery rumors, as fans constantly search “Mayeli Alonso antes y después” (before and after) to compare her appearance over the years. She’s chosen not to respond to these claims, letting her work speak louder than gossip.
Despite Lupillo claiming some divorce paperwork wasn’t properly signed, Mayeli has insisted she’s officially divorced and completely moved on with her life. The prenuptial agreement dispute during their marriage highlighted just how much she’d contributed financially, a fact that surprised many who assumed the singer was the sole provider.
Lifestyle and Assets
At 41, Mayeli maintains a polished, high-glam aesthetic that her followers try to recreate. She’s open about her fitness transformation, sharing workout routines and diet tips through Evolution Fit products. Her social media showcases luxury cars, international travel, and designer fashion, giving fans lifestyle envy.
She became a grandmother in 2023 when her daughter Lupita welcomed a child, adding a new chapter to her life story. Despite her busy schedule managing three businesses, she makes time for cooking (she loves cappuccino) and connecting with her TikTok audience through everyday moments.
Mayeli Alonso transformed from a wife living in someone else’s shadow to a self-made millionaire who controls her own narrative. Her journey from Chihuahua to Los Angeles, from marriage to independence, and from reality TV to beauty empire shows that resilience paired with business smarts creates lasting success.
