Kimberly Loaiza net worth has reached an impressive $12 million, making her one of the wealthiest social media stars in Latin America. She’s one of the most-followed people on TikTok, with more than 81 million fans watching her every move. At just 27 years old, this Mexican influencer earns money from so many different sources that tracking her income feels like solving a puzzle.
Her journey from a teenager posting videos in her bedroom to a multi-millionaire singer and entrepreneur shows what’s possible in today’s digital world. But how exactly did she build this wealth, and what keeps the money flowing in year after year?
Who Is Kimberly Loaiza?
Kimberly Guadalupe Loaiza Martinez was born on December 12, 1997, in Mexicali, a city in Baja California, Mexico. She spent her childhood moving around Mexico, living in Mexicali until age eight before her family moved to Mazatlán. Growing up, she loved singing and performing, always looking for ways to get in front of people. She has two younger siblings, Carlos and Stefanny, who sometimes appear in her content.
When Kimberly turned 18, she made a bold choice and moved to Tijuana by herself. This independence would later shape her approach to building her career. She created her Twitter account way back in 2011 when she was only 14, showing early interest in connecting with people online. But it wasn’t until five years later that she’d find her real calling.
Kimberly Loaiza Net Worth
The Mexican social media star’s net worth sits at an estimated $12 million as of 2025. This figure comes from various sources tracking influencer earnings and brand partnerships. To put this in perspective, she’s earned more than many traditional celebrities who’ve been working for decades longer.
Her wealth doesn’t come from just one place. Unlike regular jobs where you get a single paycheck, Kimberly pulls in money from YouTube advertisements, sponsored Instagram posts, music streaming, brand deals, and her own businesses. This diversified income means she’s not dependent on any single platform or revenue stream.
How Kimberly Loaiza Makes Money
The beauty of Kimberly’s financial success lies in how she’s built multiple income sources. On YouTube, she runs two separate channels that together have more than 61 million subscribers. Her main vlogging channel brings in money through ads that play before and during her videos. With over 46 million subscribers watching her personal content, experts estimate she could earn anywhere from $13,000 to $214,000 per month just from this channel alone.
Her second YouTube channel focuses on music and has around 17 million subscribers. This channel generates additional ad revenue, with estimates suggesting between $5,000 and $87,000 monthly. When you add these together, her yearly YouTube earnings could reach between $226,000 and $3.6 million before even counting sponsored content.
Instagram provides another major income stream. With 38 million followers, Kimberly can charge brands upwards of $100,000 for a single sponsored post. She regularly partners with companies wanting to reach her massive audience of young, engaged fans. On TikTok, where she’s the 7th most-followed person globally, she can earn around $60,000 per post, not including special brand deals.
Her music career adds another layer to her earnings. Songs like “Me Perdiste” racked up over 20 million plays on Spotify alone. With 1.9 million monthly listeners on Spotify, she potentially makes $150,000 yearly from that platform. Add Apple Music and Amazon Music, and her music streaming income could exceed $300,000 annually.
Beyond digital content, Kimberly owns a clothing line and launched a mobile phone company called Space with her husband in November 2020. While exact sales figures aren’t public, these ventures contribute to her overall wealth.
YouTube Career and Rise to Fame
November 2016 changed everything for Kimberly. At 19 years old, she launched her YouTube channel, posting videos about makeup, hair tutorials, and lifestyle content. The response shocked everyone. Within just one week, she’d gained over 100,000 subscribers. This wasn’t normal growth—it was explosive.
Her content evolved over time from basic tutorials to vlogs, challenges, and glimpses into her daily life. People connected with her authenticity and relatability. By 2018, just two years after starting, she’d hit 10 million subscribers. She became one of Mexico’s most recognized social media personalities, earning nominations at the MTV Miaw Awards and hosting the 2018 Billboard Latin Music Showcase.
Social Media Dominance
Kimberly’s reach extends far beyond YouTube. Her TikTok account exploded to become one of the platform’s most-followed, sitting at 81 million followers. She’s currently the 7th most-followed person on TikTok worldwide, putting her ahead of countless other creators. Her content there mixes dance trends, fashion showcases, and personal moments with her family.
Instagram serves as another hub for her audience, with 38 million followers scrolling through her photos and stories. She uses this platform to show off her style, promote her music, and share sponsored content. Even on Twitter (now X), she maintains 9.4 million followers. Managing this cross-platform presence takes serious work, but it’s what keeps her relevant and earning.
Music Career
In 2019, Kimberly shifted from pure content creation into music. Her first single, “Enamorarme,” introduced her as a recording artist, followed by “No Seas Celoso” (Don’t Be Jealous). These early releases tested the waters, but her 2020 hit “Me Perdiste” (I Lost You) proved she could compete in the music industry. The song became a massive success across Latin America.
She’s collaborated with major names in electronic dance music and reggaeton. Working with Dimitri Vegas & Like Mike brought her international exposure. She’s also recorded with Zion & Lennox, Casper Mágico, and Lyanno. Her songs regularly pull in millions of views on YouTube, with some music videos surpassing 300 million plays. In 2023, she won best new female artist at the Premios Lo Nuestro ceremony, proving her music career isn’t just a side project.
Kimberly Loaiza Age and Early Life
Born on December 12, 1997, Kimberly is 27 years old in 2025. As a Sagittarius, she fits the stereotype of being adventurous and outgoing. Her early years in Mexicali and Mazatlán shaped her personality, though she’s never shared much about her parents publicly. What we know is that her siblings occasionally appear in her videos, showing she maintains close family ties.
Her journey into social media started younger than most people realize. Creating that Twitter account at 14 showed early interest in building an online presence. By the time she launched YouTube at 19, she’d already spent years understanding how social platforms worked.
Personal Life and Relationships
Kimberly’s relationship with Juan De Dios Pantoja has been central to her story. The two met when they were teenagers and started dating in 2012. They first married in 2016 but divorced in 2018 amid personal struggles. Despite the split, they announced their daughter Kima’s arrival in July 2019.
Having a child together brought them back. In August 2020, they remarried, openly discussing how they weren’t perfect but wanted to work on their relationship. Their second child, a son named Juanito, was born in February 2021. Together, they run a joint YouTube channel called “JukiLop” where they document their family life. Their relationship has faced public scrutiny, including infidelity allegations in 2021 and 2023, but they’ve continued working through their issues.
Lifestyle and Assets
Kimberly’s wealth shows in her lifestyle. She and Juan made headlines with a 45-minute video tour of their mansion, showcasing multiple floors, a game room, and elaborate gardens. The couple reportedly owns seven additional properties, though exact values remain private.
Her car collection reads like a luxury dealership inventory. She drives a Rolls-Royce Ghost worth $1 million and a Bentley Continental GT priced at $900,000. Her garage also includes a Land Rover Defender ($190,000), a Volvo XC60 ($110,000), and an Audi Q2 ($80,000). These purchases demonstrate how she’s converted her digital success into tangible assets.
What’s Next for Kimberly Loaiza
At 27, Kimberly shows no signs of slowing down. She continues releasing new music while maintaining her content creation schedule across multiple platforms. Her business ventures keep expanding, and she’s hinted at potential international collaborations. The combination of her established audience and entrepreneurial mindset suggests her net worth will keep growing.
She’s become more than just an influencer—she’s a brand. Young creators across Latin America study her success, trying to replicate her formula. Her ability to balance family life, music, content creation, and business ownership makes her unique in the crowded social media space.
Kimberly Loaiza’s $12 million fortune proves that dedication, authenticity, and smart business decisions can turn social media fame into lasting wealth. From that first YouTube video in 2016 to her current status as a music artist and entrepreneur, she’s built something that extends far beyond viral videos. Her story reminds aspiring creators that success takes time, multiple income streams, and the courage to keep going even when things get tough.
